Social Media Marketing
Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.
Market your Content
In this project, you’ll learn to produce and market content about a subject you know very well–yourself! First you are going to write a blog post. Next, you’ll craft social media posts for three social platforms to share your blog post with your audience.
Social Media Advertising with Facebook Blueprint
Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.
Run a Facebook Campaign
In this project, you’ll create, manage, and monitor an advertising campaign on Facebook for a B2C or B2B product for your own company, or the ‘Sandbox’ product that Udacity provides. While the campaign is live on Facebook, you’ll test and optimize your campaign to achieve the best ROI possible.
Search Engine Optimization (SEO)
Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.
Search Engine Optimization (SEO) Audit
In this project, you’ll audit a Udacity website or your company’s website and recommend actions to optimize its ranking in search engine results. You’ll recommend a target keyword list, evaluate the design and the UX of the site, and recommend improvements.
Search Engine Marketing with Google Ads
Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Ads by Google.
Run an Ads Campaign
In this project, you’ll create, execute, and monitor a search engine marketing campaign on the Ads platform for a B2C or a B2B product. While your campaign is live, you’ll test, monitor, and optimize your results for the best possible return on investment (ROI).
Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.
Evaluate a Display Advertising Campaign
In this project, you’ll evaluate the results of a display advertising campaign and create a presentation of the results for management. Your summary will include the targeting strategy, creatives used, the results of the campaign, and recommendations on how to improve the campaign.
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
Market with Email
In this project, you’ll plan and prepare an email marketing campaign for a B2C or B2B product for your own company, or the ‘Sandbox’ product Udacity provides. You’ll write an e-mail, and evaluate the results of an email campaign, and you’ll recommend ways to optimize.
Measure and Optimize with Google Analytics
Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
Create your Digital Marketing Portfolio
In your final project, you’ll summarize the different marketing campaigns you have executed, and reflect on the results. You’ll evaluate the ROI of your campaigns, compare the results across platforms, then formulate recommendations for future marketing action and budget allocation.
“Graduates of this program are going to be hot commodities when it comes to applying for digital marketing jobs. Our collaboration with Udacity, and our focus on providing hands-on practical knowledge, virtually guarantees it.”
— AVINASH KAUSHIK, DIGITAL MARKETING ADVOCATE, GOOGLE
Learn with the best
Anke is the team lead for the Digital Marketing Nanodegree program at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.
Julia is a digital marketer, front end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.