In 24 lessons, the author of Blink and The Tipping Point teaches you how to find, research, and write stories that capture big ideas.
Transform your storytelling. In his first-ever online class, Malcolm analyzes his own works to reveal his unique creative process.
Transform the ordinary
Ketchup. Crime. Quarterbacks. Thanks to Malcolm Gladwell’s books, these ordinary subjects have helped millions of readers grasp complex ideas like behavioral economics and performance prediction. Now, the renowned storyteller and best-selling author of Blink and The Tipping Point is teaching his first online writing class. Craft stories that captivate by learning how Malcolm researches topics, crafts characters, and distills big ideas into simple, powerful narratives.
Learn Malcolm’s writing practices—including how he finds stories in unexpected places—through on-demand video lessons.
A downloadable workbook accompanies the class with lesson recaps, assignments, and supplemental materials.